Find the Aftermarket RevenueHiding in Your Installed Base
Fulcrum is your AI analyst that uncovers opportunities buried in your data, and helps you execute customer cases faster
Book a MeetingHOW IT WORKS
01
Commercial opportunity scanning
Fulcrum scans over ERP and CRM data to analyze silent customers, stale deals and sentiment.
Full understanding of the customer and their equipment
Knowledge like your most experienced sales engineer.
Suggest next-best action
Recognizes the most relevant offering.
02
Customer 360
Drill down on each individual customer. Fulcrum analyzes every touchpoint and order.
Highlights need-to-know topics
If a customer has had issues with lead times, or what was brought up in the last discussion.
Reps know exactly how to treat the customer
And can identify risks.
Fathomline Foundries
38 orders · 2 open cases · Last contact 5 weeks ago
Three parts highlighted in last field service report have not been ordered — recommended to send an offer with upcoming service
Raised twice this year — 6 weeks against a quoted 3.
Asked about a service contract for line 2.
FLEET
TOTAL ASSETS
4
IN WARRANTY
0
CONTRACT-COVERED
0
COMPETITOR
1
Show all 4 assets
03
Automation and co-pilot
Generate quotes
Cut down time on manual entry.
Look up parts and equipment
The exact parts and equipment a customer has, across different systems.
Service report FSR-2291 · SAP equipment 10009842 · 2× Orbital-500
THE LOOP
Chase opportunities, and track the impact
Agents raise opportunities daily
- WHO DOES IT
- Fulcrum agents, while the team sleeps
- WHAT HAPPENS
- Every account and every open sales case is re-scanned daily against equipment, order history and service activity. What changed is raised as a ranked opportunity, with the value at stake, the evidence behind it and one concrete next action.
We work with the systems you work with
FAQ
What customersask us first
Something not covered? Bring it to the demo call and we will answer it there.
ABOUT US
Why we’re here
An OEM sells a machine once and then supports it for as long as it runs. Parts, service and upgrades keep earning across that life, and a good share of it is never asked for.
Not because anyone is careless. The signal is real but scattered: the equipment is in the ERP, the buying pattern is in order history, the warning is in a service case, and the relationship is in someone’s head. No rep can hold all of it across a few hundred accounts, so the parts order that should have been placed might not be.
Teams need to get this info when it is exactly the right time for the customer. Not a dashboard or a report, but an insight-based flag that gives them the context to reach out and offer relevant services to the customer.
Building AI products for SaaS companies, we saw how much teams are weighed down by scattered access to information. Today we have the capability to give every rep the ability to do more with less. Great business is built on top of an intimate knowledge of your customers and how to serve them, and we are here to enable that.
Who we are
A team that knows how to build AI products, and that has done the homework on industrial OEMs: time with aftermarket teams, their systems and their numbers, until we understood where the revenue was going missing and what it would take to find it.
Book a Demo
A short walkthrough of how Fulcrum maps to your aftermarket motion. If it's a fit, we follow with a focused pilot on your real data.
- Your CRM, ERP, and service data brought together and modeled around your equipment
- Sales, Quote, Case, and Follow-up workspaces tuned to your aftermarket motion
- Under-buyers, renewal risks, and quote opportunities surfaced on your real accounts
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