ABOUT US
Why we’re here
Equipment manufacturers serve their products with spare parts and service for decades. With a complex set of systems and multiple teams working with customers from sales to field service, building the big picture for every customer is hard. Equipment orders, service reports, customer emails all contain bits of where customers are in their lifecycle. But for individual reps, holding this info across hundreds of accounts is impossible.
Teams need to get this info when it is exactly the right time for the customer. Not a dashboard or a report generated once per quarter, but an insight-based lead that gives them the context to reach out and offer relevant services to the customer.
Building AI products for SaaS companies, we saw how much teams are weighed down by scattered access to information. Today we have the capability to give every rep the ability to do more with less. Great business is built on top of an intimate knowledge of your customers and how to serve them, and we are here to enable that.
Who we are
A team that knows how to build AI products, and that has done the homework on industrial OEMs: time with aftermarket teams, their systems and their numbers, until we understood where the revenue was going missing and what it would take to find it.
Book a demo
A short walkthrough of how Fulcrum maps to your commercial operations. If it's a fit, we follow with a focused pilot on your real data.
- Your CRM, ERP, and service data brought together and modeled around your equipment
- Sales, Quote, Case, and Follow-up workspaces tuned to how your team sells
- Underbuying customers, wear parts due and service parts follow-ups surfaced on your real accounts
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